What exactly should the Yankees do with the profits the team generates, if not spend it on ballplayer salaries? Keep it in the Steinbrenner family pockets? Yankees fans don’t feel guilty about the Yankees payroll. It’s not like the team is run at a loss. It’s a business, and their business is winning baseball games. Winning leads to profits from ticket sales, TV, and merchandise; profits are used to sign all-star-caliber talent; and the talent leads to winning.